Two plans, and what separates them is mostly daily caps. The editor, campaigns, open tracking, templates, suppression lists and the HTTP API are the same on both; Pro adds click tracking on top. Cutting anything else would mean selling inconvenience rather than capacity.
The free plan is not a demo and not two weeks before a paywall. You can work on it for years:
Pro removes the service’s daily caps entirely, both on messages and on API calls. The one ceiling that remains is not ours: Gmail itself has a daily quota (around 2000 messages on Workspace and roughly 500 on a free mailbox), and no subscription lifts it — ours or anyone else’s. We will not pretend otherwise.
One capability is added on Pro: click tracking. It swaps the links in your message for counters and shows not just who opened, but who clicked. Open tracking works on both plans.
The price is fixed at the moment of payment and does not change until the paid period ends. Renewal is automatic; cancelling takes one button in the app.
| Free | Pro | |
|---|---|---|
| Messages a day, main mailbox | 300 | as much as Gmail allows |
| Messages a day through the API | 50 | as much as Gmail allows |
| API calls a day | 100 | no daily cap |
| Campaigns, sheets, templates | unlimited | unlimited |
| Open tracking | yes | yes |
| Click tracking | — | yes |
| Unsubscribes and suppression lists | yes | yes |
| Account event emails | yes | yes |
7 days of Pro with no card and no auto-renewal — once per account. You switch it on with a button in the app, and it is offered to accounts with a connected Google mailbox: that is the mailbox the messages go out from, and without it there is nothing to try. When the week is over the account simply returns to the free plan: nothing is charged and nothing is deleted.
One button: app → Settings → Billing → “Manage subscription” → “Cancel subscription”. No support ticket, no reason required.
Nothing. Cancelling switches off auto-renewal; the period you paid for runs to its end, and the date is shown in the app. After that the account becomes free: campaigns, sheets and statistics stay where they are — only the daily caps come back.
It pauses until the next day and resumes on its own; an email tells you it happened. No recipient is lost and nobody receives a second copy.
By card or SBP — the payment page is served by lava.top. Card details are entered on their side and never reach us: we see the fact of payment, the amount and the last four digits.
Yes. The invoice is issued to the account’s email address, and the same address cancels the subscription. Without it there would be nobody to attribute the payment to, and we will not invent an address on your behalf.
Yes, write to support. Refunds go back to the same card through lava.top; after a refund the account returns to the free plan.
No card needed. The app shows your limits as numbers, and you move to Pro when they actually start to pinch.
Open the app Payments are handled by lava.top. The service never sees or stores card details.